Sorbitol (Thickens and Sweetens), Calcium Carbonate, Tapioca Starch, Aqua (H₂O’s Fancy Name), Sodium Bicarbonate (Low Abrasive Bicarb),Hydroxyapatite (Remineralisation Agent), Xylitol (Natural Sweetener that Fights Cavity Making Germs), Coco Glucoside (Coconut Based Cleanser), Natural Flavour - Watermelon, Natural Flavour - Peppermint, Xanthan Gum (Food Grade Thickener), Stevia Rebaudiana Leaf Extract (Natural Sweetener), Sodium Methyl Cocoyl Taurate (Coconut & Taurine Derived Cleanser), Theobromine (Remineralisation Agent).

Because we make our products for our families, we have a strict ingredient philosophy that excludes ingredients like Parabens, Phenoxyethanol and penetration enhancers.

We show all of the ingredients we use in our products on our website, not just the pretty ones. That way you know exactly what's in each one, and can get in touch if you have any more questions.

Please be aware that the ingredients we use in our formulas may be updated occasionally and therefore vary from time to time. Please refer to the ingredient list on the product packaging for the most up-to-date and relevant list of ingredients.

FAQs

Can Moothpaste help with sensitive teeth?

Yes. Calcium Hydroxyapatite helps strengthen and remineralise enamel, which can reduce tooth sensitivity over time.

Though if you experience extra sensitive teeth, our NEW Sensitive Moothpaste would be a great option. Sensitive Moothpaste shares the same base formula as original Moothpaste, but with Arginine to seal tiny gaps in teeth.

What is Hydroxyapatite and Theobromine, and why do you use them?

Hydroxyapatite is the main mineral that makes up your tooth enamel. In other words, it’s not foreign to your body, it’s already part of your teeth. Theobromine is naturally derived from the cocoa plant - it hardens your enamel and makes them more resistant to acid damage.

We use both as Fluoride alternatives because they helps remineralise enamel, strengthen teeth and reduce sensitivity. There’s growing research supporting their role in cavity prevention and enamel repair, which is why we felt confident including it in our formula.

For customers looking for a Fluoride-free option that still supports strong teeth, these ingredients are the real hero.

What ingredients do you avoid in your toothpaste?

We leave out a long list of ingredients that are commonly found in conventional toothpastes. That's because these ingredients, even in small amounts, can be irritating for most mouths - especially if you're prone to ulcers or sensitivity. So, we choose gentler alternatives instead.

As with all our products, we formulate with family and friends in mind. If we wouldn’t use it ourselves, we don’t use it in our toothpaste. Below is a list of ingredients that you won't find in our Moothpaste range:

• SLS & SLES
• Triclosan
• Fluoride
• Parabens
• Alcohol
• CPC
• MIT
• MCI
• Chlorhexidine
• Hydrogen Peroxide
• Artificial colours
• Artificial sweeteners

Why doesn’t your toothpaste foam as much as others?

Foam usually comes from SLS. Since we don’t use it, you’ll notice less lather.

Natural cleansers don’t create big, long lasting foam the way synthetic detergents do. But foam does not equal clean. It’s your brushing technique and the ingredients doing the hard work.

Most customers adjust quickly and find their mouth still feels fresh and clean, just without the bubble bath effect.

Is your toothpaste as effective as Fluoride toothpaste?

Things have come a long way since the days of Fluoride! For those choosing to avoid Fluoride, Calcium Hydroxyapatite and Theobromine offer a science-backed alternative to support enamel strength and cavity prevention. Hydroxyapatite has been proven to be just as effective as Fluoride too.

However, everyone’s oral health needs are different. If you’re at high risk of cavities or have specific dental concerns, we always recommend speaking with your dentist about what’s best for you.

 

Squeeze Moothpaste onto your toothbrush, or just a tiny smear for kids under 6. Hold your brush at a 45° angle toward your gums and brush gently in small circles to clean teeth and gums without scrubbing too hard. Spend about two minutes brushing.

After brushing, spit out the toothpaste but don’t rinse right away, so the minerals can keep working to strengthen and protect your teeth. Wait 20-30 minutes before eating or drinking for the best results. Brush twice daily and replace your toothbrush every three months or when the bristles start to fray.

As with all natural products, patch test for allergies before use. Store below 30˚C.